Thanks for stopping by to check out Part 2 of my “Overcoming Anxiety While Running Your Business” series! Last week I asked the lovely Sienny, a fellow designer, to share a bit about her entrepreneurial journey and how she manages anxiety. Many of you reached out with gratitude and asked that I share my personal tips for overcoming anxiety while running a full-time business.
As you know, you get what you ask for around here girl.
To the lady boss staying up until 4 in the morning to finish that client project for very little money – I see you. To the lady boss responding to email after email while out with loved ones on the weekend – I see you. To the lady boss sneaking work on your phone while you cuddled next to your partner on the couch – I see you. I see you because I was you. I’ve been there. I know the hustle. I know the frustration. This post is for you.
The main source of my anxiety as a business owner was coming from working all hours of the day, every day. I had no set time to work, I simply worked from the time Ben left for work until he got home, and then again for several hours after he went to bed for the night. This was every night including weekends.
Perhaps THE most important lesson I have learned while running my own business is how critical it is to my wellbeing, the wellbeing of my personal relationships, and the wellbeing of my client relationships to set boundaries!
For me, these boundaries include studio hours (Monday through Friday 8am – 5pm [EST]). As hard as it is to stop working with so much going on in my business, this boundary is deeply important. It allows me to make dinner with Ben and spend the quality time that we both need with each other and our four-legged fur baby. It allows me to unwind at the end of the day to recharge for tomorrow. It allows me time to take care of myself. It allows me to SLEEP! It allows me to say yes to far more activities with loved ones because I no longer feel obligated to get out of bed to respond to the client that emails at 2am (it happens!).
Benefits of Setting Boundaries:
How to Implement:
What you charge for your services is critical – it is your responsibility as a business owner to research what others are charging in your industry and price yourself appropriately based off of your experience/talent/and so on.
What you charge no only impacts you but it impacts every other business owner in your industry. If you are charging far below industry average, you are undermining all other’s who have worked so hard to establish themselves as leaders in the industry.
Don’t forget about all of the “hidden” costs of running your own business when you are figuring out what to charge. When you run your own business every dollar you make is NOT a dollar of profit. You have to deduct taxes (and sales tax in some cases), insurance, health coverage, eye coverage, business expenses, retirement……what’s left over after all that can be kept by you. Don’t forget you’ll also want to be saving for the future (house, wedding, car, vacation). See how this all adds up?
Lastly, with all of those hidden costs in mind, what you charge directly impacts how many clients you need to take on to pay your bills. Charging your worth will help eliminate the need to take on a million small projects at once. This will allow you to focus on taking on projects that you’re passionate about and free up your time to invest back into your ideal clients.
Benefits of Pricing Appropriately:
How to Implement:
Ladies, trust me when I say building a network is a game changer for your business AND your mental health. Being an entrepreneur, especially a solopreneur, can be incredibly isolating – even for those that are natural introverts. The common fantasy of “working from home” involves wearing sweatpants all day, no make-up, the freedom of not wearing a bra, and working around your schedule. While all of those things (especially the lack of bra – am I right?!?!) are fantastic, people seldom address how lonely it can be to sit by yourself at home all day every weekday.
Benefits of Building a Supportive Community:
How To Implement:
So, what steps do you take to eliminate stress/anxiety in your business?